Advanced Wine Studies

This is a programme where students will have the opportunity to increase their knowledge of wine to an advanced level, recognised internationally through the Cape Wine Academy. It includes three formal qualifications:

1. Preliminary Wine Course
2. Certificate Course in South African Wines
3. Diploma in Wine Studies

(including specialisation in Old World, New World and Global Wine Trends).
As such, this programme can be regarded as a true career booster, bringing the student from a very basic level to an expert level in wine studies.

From a broad industry perspective this programme aims at developing a more knowledgeable and informed manager. For too long, training for the industry has focussed extensively on broad based beverage training. Increasingly, top-end establishments are seeking staff with specialised knowledge.

The prior knowledge will primarily need to focus on enthusiasm as the programme starts at a ground level, but picks up quickly resulting in a high workload of highly specialised activities which are both theoretical and practical in nature.
The challenging area of this semester is whether one can actually develop a palate from a basic lay knowledge of wine to a more sophisticated analytical level in a relatively short period of time.

During this module, the objectives are to:

• Understand the history of wine.
• Apply storage and maturation principles for wine and brandy.
• Match wine with food.
• Analyse wine according to international wine tasting standards and score a wine
accordingly, including blind tasting.
• Understand the different wine varieties, their characteristics and their performance
factors.
• Understand viticulture and grape varieties.
• Understand the Wine of Origin scheme, regions, districts and wards and wine routes
in South Africa.
• Understand the different techniques involved in wine and brandy making and how
their application may influence the characteristics of a wine or brandy (viticulture).
• Understand how brandy and fortified wines are made and analyse brandy through
structured tasting.
• The production processes, styles, classifications, storage, and legal requirements
of sparkling wines.
• Understand world trends and influences in the wine industry.
• Analyse developments in the wine industry of the ‘old world’ and the ‘new world’.
• Tutor a professional wine tasting.
• Analyse the financial implications of wine production, distribution and sales.
• Apply effective strategies for the marketing of wine in production, distribution
and sales.
• Evaluate social and environmental impacts of wine production and distribution.

Title minor Advanced Wine Studies
Education programme International Hospitality Management
Module coordinator(s) Prof. Donald Craig

EISS Campus / Stenden South Africa

Email address: donald.craig@chnportalfred.com

Short program description The advanced wine programme is an example of a highly industry specific minor semester. It allows students to become wine specialists. As such the semester will only be open for Hospitality Management students. Due to the specialized and intensive nature of this minor, this programme can be regarded as a true career booster for those looking for a career in the high end market of F&B management.
Details minor Offered only in Port Alfred in the 1st semester: August – December

Students will receive three internationally renowned wine qualifications from the Cape Wine Academy:

1. Introduction to South African Wines

2. Certificate Course South African Wines

3. Diploma in Wine Studies

Extra cost of 1000 euro for wine tastings, tours and accreditation of Cape Wine Academy.

Contribution towards competence(s) / objectives After participating in this semester, you will be able to:

1 Understand the history of wine.

2 Apply storage and maturation principles for wine.

3 Match wine with food

4 Analyze wine according to international wine tasting standards and score a wine accordingly, including blind tasting for variety, and heritage.

5 Understand the different wine varieties, their characteristics and their performance factors.

6 Understand Viticulture and grape varieties.

7 Understand the Wine of Origin scheme, regions districts and wards and wine routes in South Africa.

8 Understand the different techniques involved in wine making and how their application may influence the characteristics of a wine.

9 Understand how brandy and fortified wines are made and analyze brandy through structured tasting.

10 The production processes, styles, classifications, storage, and legal requirements of sparkling wines.

11 Understand world trends and influences in the wine industry.

12 Analyze developments in the wine industry of the ‘old world’ and the ‘new world’

13 Tutor a professional wine tasting

Accessible for students

of which studies

The course is accessible as it starts at a very basic level. However, from there the intensity increases dramatically bringing the students to an expert level in wine.
Entry level Students must be allowed into the 3rd year IHM
Offered in the language (s) Entire course is in English
Minimum number of enrolments needed for implementation 10
Maximum number of enrolments 24
Size in EC 30 EC (2 modules of 15 EC)
Offered in which period (s) 1 & 2