Title minor Entrepreneurship: International Market Orientation
Education Small Business en Retail Management
Module co-ordinator(s) Mark Pomper

Room 272

058-2441314

mark.pomper@stenden.com
Short program description When you might be considering starting your own company abroad, there is a tremendous amount of opportunities, but which should be chosen? Awareness about foreign markets, different cultures, new investment opportunities, all these elements you might have to find out before investing abroad. In this module you will be working in PBL settings, on the subjects like entrepreneurship, international marketing, market entry strategies, cultural differences, country analyses and related subjects.

The module offers you various PBL tasks on the mentioned subjects together with other educational formats, like working in small project groups on the module assignment related to international business, consisting of an extended case study in two parts. The end product will be a marketing and management plan for exporting to a country.
Details minor This minor is not open for small business students

Please note that this module is part 1 of the minor Entrepreneurship;
Contributes towards competences / objectives design an export marketing plan for a major or medium sized retail chain

apply a proven professional method for analyzing an existing retail company (group work

handle project work (including multicultural aspects) in a professional way and to apply professional knowledge about project management in a project

communicate information, ideas, problems and solutions

specialist audiences by means of briefings and presentations
Accessible for students of which education(s) Passed Foundation Year

(Not for students RBS Small Business, because they have already done the Dutch minor on entrepreneurship)
Entrance level Describe in terms of :

- Basic economical knowledge should be present

- Global awareness
Language(s) offered English
Minimal number of registrations for execution 12
Maximum number of registrations
Size of EC 15
Offered in which period(s) 3